Landscaping

Landscaping Leads:

Strategies to get more customers

A guide about different marketing strategies you can use to create

multiple streams of leads for your landscaping business

Lead Generation for Landscaping Contractors

Why is it so important?

As a landscaping business, you should always looking for ways to generate leads and bring in new customers.


There are a variety of online and offline marketing strategies you can use to effectively generate leads for your business.


For any business, generating leads is essential to success.


Without leads, there are no potential customers to sell to.


Of course, generating leads can be a challenge, especially for businesses in competitive industries.


However, with a little planning and effort, it is possible to generate high-quality leads for your landscaping business.


We'll cover a variety of online and offline marketing strategies that you can use to bring in new customers for your business.


First, we'll discuss some general tips for generating leads.


Then, we'll go over some specific online strategies, such as using social media and search engine optimization.


Finally, we'll look at some offline strategies, such as networking and advertising.

How do I get clients for my landscaping business?

A quick look at the strategies you should use

Generating leads for your landscaping business can be a challenge, but there are a number of ways you can go about it.


Here are some general tips to keep in mind:


Make sure your website is up-to-date and informative: Your website is often the first impression potential customers will have of your business. Make sure it's up-to-date and provides information about your services, prices, and contact information.


Use social media: Social media is a great way to connect with potential customers and promote your business. Create profiles on popular platforms like Facebook, Twitter, and Instagram, and post regular updates about your business.


Use search engine optimization (SEO): SEO is the process of optimizing your website and online content to rank higher in search engine results. This can help you attract more visitors to your website and generate leads.


Network: Get involved in your local community and network with other businesses. Attend events, join local chambers of commerce, and sponsor local groups or initiatives.


Advertise: Advertising is a great way to reach potential customers and promote your business. Place ads in local publications, on billboards, or online.

How do you get landscape leads?

An overview of the different ways you can and should try to generate leads

In order to get landscaping leads, you need to start with a plan of action.


Many different online and offline marketing strategies can be effective in generating leads for your business.


There are a number of different marketing strategies that can be effective in generating leads.


These include online strategies such as search engine optimization and social media marketing, as well as offline strategies such as print advertising and direct mail.


By using a mix of these different strategies, you can develop a plan that is tailored to your unique business.


That will help you to generate the leads you need to succeed.


After your landscaping marketing plan is in place, it's important to take significant action consistently.


This means creating a budget for marketing and advertising, and making sure you stick to it.


It also means allocating time each week to work on marketing tasks, whether that means creating social media posts, writing blog articles, or reaching out to potential clients.


Taking consistent action will help you see results from your marketing efforts and ensure that your business continues to grow.

Table of Contents

"You have to start with the basic premise that you need to know what your competition is doing.”

-Guy Kawasaki

Marketing Specialist, Author

Chief Evangelist, Canva

"Start with the end in mind and work backward.”

-Michael Stelzner

Entrepreneur, Founder & CEO of Social Media Examiner

"Give them quality. That’s the best kind of advertising.”

-Milton Hershey

American Businessman, and Philanthropist.

"Don’t be afraid to get creative and experiment with your marketing.”

-Mike Volpe

VP, Go to Market, B2B Payments

Capital One

Inbound Leads

The leads are reaching out to you directly for service.

Exclusive Leads

You're not sharing the leads with your competition.

Organic Leads

The leads find you naturally, not by way of any ads.

Desire Fulfillment

The leads already want your service when reaching out.

Get free landscaping leads

Strategies for getting more leads without out-of-pocket spending

Anyone in the landscaping business knows that one of the hardest parts is finding new leads.


With so much competition, it can be tough to stand out from the crowd and attract customers.


Fortunately, there are a number of ways to get free landscaping leads.


One of the most effective is to create a GMB (Google My Business) listing.


This will help you to appear in local search results and give potential customers all the information they need about your business.


Social media is another great way to reach out to potential customers.


Platforms like Facebook and Twitter allow you to target specific demographics and create ads that will reach a large audience.


Finally, don't forget the power of word-of-mouth.


Networking with other professionals in the industry can help you to make connections and get your name out there.


By following these tips, you'll be sure to find plenty of new leads for your landscaping business.

Set up your Google Business Profile

If you don't already have one, create one right now

By taking a few simple steps to set up your GMB listing, you can start generating leads without spending a dime on advertising.


First, make sure your business name, address, and phone number are accurate and up-to-date.


Next, add some photos of your work to give potential customers an idea of what you can do.


Then, write a clear and concise description of your business, highlighting your services and specialties.


Finally, encourage customers to leave reviews by responding promptly to both positive and negative feedback.



By following these simple tips, you can make your GMB listing work for you to generate free landscaping leads.

Use Social Media Consistently

Leads who follow you on social media get to know you and your company in a personal way

If you're a contractor, there's a good chance you're using social media to some degree.


But are you using it effectively to generate leads?


While most contractors focus on using social media to post pictures of their work, this is only one aspect of what you should be doing.


In order to get free landscaping leads consistently, you need to be active and engaging with your audience.


Ask questions, post relevant articles, and offer helpful tips.


You should also make sure to include links back to your website or blog.


By taking the time to build a rapport with your followers, you'll be much more likely to convert them into paying customers.


And best of all, it won't cost you a cent.


So if you're not already using social media to generate leads, now is the time to start.

Network with Other Professionals

Use the power of personal connections to grow your business effectively

As a landscaping contractor, one of the best ways to generate new leads is to network with local organizations, realtors and other contractors.


By building relationships with these individuals and businesses, you can ensure that your company is top of mind when they are in need of landscaping services.


Attend local Chamber of Commerce events and introduce yourself to the members.


Get involved with local civic organizations and volunteer your time to beautify public spaces.


Stay connected with your network by staying in touch via email, social media and personal visits.


By building strong relationships throughout your community, you can create a steady pipeline of new business opportunities.

Submit Your Business to Directories

Most directories are free, and some can consistently bring you new leads

You should always be looking for new ways to generate leads and grow your business.


Submitting your business to online and offline directories is an easy and effective way to do just that.


When potential customers search for landscaping businesses in their area, your business will come up in the results.


In addition, many directories allow you to include a description of your business and contact information, so interested customers can easily get in touch with you.


Best of all, submitting your business to most directories is completely free.


So if you're looking for a cost-effective way to generate new leads, be sure to add directory submission to your marketing strategy.

Use Word of Mouth

Use the power of personal connections to grow your business effectively

You've probably heard that the best way to generate free leads for your landscaping business is through word-of-mouth referrals.


And it's true that referrals can be a powerful marketing tool.


There are many ways to use word-of-mouth to generate leads.


For example, you can ask satisfied customers to post positive reviews on review sites like Yelp or Google.


You can also encourage them to share your business with their friends and family on social media.


And if you have a blog or website, you can encourage readers to spread the word by sharing your articles or posts with their networks.


By using a variety of word-of-mouth marketing techniques, you can reach a wider audience and attract more leads for your business.

"You must either modify your dreams or magnify your skills.”

-Jim Rohn

American Entrepreneur, Author and Motivational Speaker

"If plan “A” fails — remember you have 25 letters left.”

-Chris Guillebeau

American Author, Entrepreneur, Blogger, and Speaker

"Do not be embarrassed by your failures, learn from them and start again.”

-Richard Branson

Entrepreneur, Business Magnate, Founder at Virgin Group

"It’s no longer the big beating the small, but the fast beating the slow.”

-Eric Pearson

CIO, International Hotel Group (IHG)

"You can’t delegate digital transformation for your company… You and your executives have to own it! Executives need to engage, embrace and adopt new ways of working with the latest and emerging technologies..”

-Barry Ross

CEO & Co-founder, Ross & Ross International

Google Business Profile

This can be a massive source of inbound organic leads.

Contractor SEO

Website rankings are very powerful for inbound leads.

Increasing Reviews

Convert more leads to customers with great reviews.

Company Branding

Strong branding will bring more reviews online and offline.

Pay for landscaping leads

When you're ready to invest capital in getting more clients

There are a number of ways to go about paying for leads for your landscaping business.


The methods you choose will likely depend on your budget and goals.


One popular option is to run pay-per-click ads.


With this approach, you bid on keywords related to your business and then pay a certain amount each time someone clicks on your ad.


Another option is to launch a direct mail campaign.


This involves sending out postcards or flyers to potential customers in your target area.


You can also use social media to reach new leads.


For example, you can run Facebook ads or create informative YouTube videos that showcase your work.


By exploring all of your options, you can find the lead generation strategy that works best for your business.

Build a High Quality Website

This should be the cornerstone of your marketing efforts

A website is essential for any business that wants to succeed in the digital age, and this is especially true for landscaping businesses.


A high-quality website can help you generate leads and build relationships with potential customers.


Through your website, you can showcase your work, highlight testimonials from satisfied clients, and provide potential customers with a way to contact you.


In addition, a well-designed website can help you build credibility and trust with potential customers.


With so much competition out there, it’s important to set your business apart from the rest.


A contractor website can help you do just that.

Invest in Contractor SEO

You've got a website, now work on ranking it in Google search

If you're running a landscaping business, then it's essential that you invest in SEO for your website.


Search engine optimization will help your site to rank higher in search results, making it more visible to potential customers.


In addition, good SEO can improve your site's click-through rate, helping you to generate more leads and sales.


There are many different aspects to SEO, but some of the most important include choosing the right keywords, optimizing your website for mobile devices, and creating high-quality content.


By taking the time to invest in SEO for your landscaping website, you'll be able to reap the rewards in terms of increased traffic and conversions.

Run Pay Per Click Ads (PPC)

Send traffic to your business with Google ads, though they're very competitive

If you're looking for a way to generate more leads for your landscaping business, pay-per-click (PPC) advertising may be a good option to consider.


With PPC ads, you can target potential customers who are specifically searching for the kinds of products or services that you offer.


In other words, you're only paying for advertising when it has the potential to reach people who are already interested in what you have to offer.


Of course, there is a cost associated with PPC advertising.


How much you'll need to spend will depend on a number of factors, including the competitiveness of your industry and the keywords you're targeting.


Generally speaking, you can expect to pay anywhere from a few cents to a few dollars per click.


However, if managed properly, a PPC campaign can be extremely cost-effective and produce a significant return on investment.


When it comes to results, there is no guarantee that investing in PPC will immediately lead to an increase in sales or inquiries.


However, done correctly, it can be an effective way to connect with more potential customers and grow your business over time.

Consider YouTube Ads

Less competition means lower ad costs and more chances to get in front of your prospects

If you haven't considered YouTube Ads as part of your paid lead generating strategy for your landscaping business, now is the time to start.


There are several reasons why YouTube can be an effective platform for reaching potential customers, including the fact that there aren't many competing local service businesses on the platform.


A well-made video can also make a lasting impression on a prospect, which can lead to them hiring your company when they need landscaping services in the future.


When creating a YouTube Ad for your business, it's important to focus on creating quality content that will appeal to your target audience.


You should also make sure to include a call-to-action at the end of the video so that viewers know how to contact you if they're interested in learning more about your services.


If you follow these tips, you'll be well on your way to generating leads and growing your business through YouTube Ads.

Try Direct Mail Locally

Target your ideal customers, right down to certain streets and neighborhoods

Neighborhoods are defined by the people who live there.


That's why, when you're starting a landscaping business, it's important to target your marketing efforts to the specific neighborhoods you want to serve.


And one of the best ways to reach potential customers in those neighborhoods is through direct mail.


Direct mail allows you to target your marketing efforts very specifically.


You can choose to mail only to households in a certain income bracket, or with a certain type of property.


You can even target homeowners who have recently moved into a neighborhood.


Since direct mail is a physical form of marketing, it can help you stand out from the competition.


Most importantly, direct mail is an effective way to reach potential customers who might not be reached through other forms of marketing.


It's estimated that only 2-5% of people respond to online advertising, but with direct mail, that number can be as high as 20%.


So if you're looking for an effective way to get leads for your landscaping business, direct mail is definitely worth considering.

"The biggest part of our digital transformation is changing the way we think.”

-Simeon Preston

Managing Director & Group Chief

Operating Officer, FWD Insurance

"When it comes to curating content online, make sure you are strategic in your storytelling so that your messages add to the space and not just cloud the feed.”

-Germany Kent

Businesswoman, Philanthropist, and Author

"It’s not what we say or how much we know but it’s what we do with what we know that really matters.”

- Peter Drucker

Austrian-American Author, Mentor and Consultant

"In times of change, we need to be less afraid of creativity and more open to innovation.”

-John Kerry

American Attorney,

Politician and Diplomat

"Content marketing benefits businesses because it delivers a sustainable form of lead generation that doesn’t require interruption.”

-Jay Baer

Keynote Speaker,

Founder of Convince & Convert

Google Pay-Per-Click

Great for home services, but costly and highly competitive.

Google Call Ads

Calls instead of clicks equate

to strong buyer intent.

Facebook Ads

Facebook leads typically require lots of follow up.

Other Social Ads

Many other social platforms allow for ad placement.

Frequently Asked Questions

The landscaping marketing questions we get most often

How do I make my landscaping company stand out?

Read the rest of the article for a more in depth answer to this question

When starting a landscaping company, it's important to set yourself apart from the competition.


There are a few ways to do this: focus on a niche, offer unique services, or build a strong brand.


Focusing on a niche allows you to target a specific group of customers and become an expert in that area.


For example, you could specialize in organic lawn care, sustainable landscaping, or designing gardens for small spaces.


Offering unique services is another way to stand out from the crowd.


This could involve partnering with local businesses to offer discounts, hosting educational events like workshops or webinars, or creating custom packages for customers.


Finally, building a strong brand can help your business stand out in the marketplace.


This means having a professional website and social media presence, using consistent branding across all marketing materials, and providing excellent customer service.


By taking steps to make your business stand out, you'll be able to attract more customers and grow your landscape company.

How do landscapers advertise?

Use your website, local print media and word of mouth for great results

Landscapers have a few different options when it comes to advertising their business.


One popular option is to create a website and use search engine optimization (SEO) to help potential customers find the site.


Another option is to advertise in local publications, such as newspapers or magazines.


Many landscapers also find that word-of-mouth is an effective way to advertise, as satisfied customers are likely to recommend the business to others.


And of course, social media can also be a useful tool for reaching out to potential customers.


By utilizing a mix of these advertising methods, landscapers can reach a wide range of potential customers and help grow their business.

Do Facebook ads work for landscaping?

A great way to target ideal prospects or neighborhoods

If you're thinking about using Facebook Ads to promote your landscaping business, you may be wondering if they're actually effective.


The short answer is that yes, Facebook Ads can be a great way to reach new customers and grow your business.


With Facebook ads, businesses can target potential customers based on location, interests, and demographics.


For example, a landscaping business in a suburban area could target homeowners aged 35-55 with children.


This ensures that the ad reaches people who are most likely to need landscaping services.


Facebook ads also allow businesses to track how many people see and click on their ad, providing valuable data about the effectiveness of the ad campaign.



Overall, Facebook ads can be a useful way to reach potential customers and grow a landscaping business.


So if you're looking for a new way to reach potential customers, Facebook Ads may be worth considering.


Just make sure that your ad is well-written and relevant to what people are searching for, and you could see some great results.

How do I market my landscaping business on Facebook?

Try to think outside the box and do something different from your competition

Facebook is a powerful marketing tool for businesses of all types, including landscaping businesses.


By creating a Facebook Page for your business, you can reach a wider audience with your marketing messages and promote your brand more effectively.


In addition, you can use Facebook to connect with potential customers and build relationships with them.


To market your landscaping business effectively on Facebook, start by creating a strong Page that accurately reflects your brand and provides helpful information about your services.


Then, post regularly to your Page and make sure to interact with your followers on a regular basis.


Be sure to also take advantage of Facebook's paid advertising options to reach even more potential customers.


By following these tips, you can use Facebook to successfully market your landscaping business.

What type of Facebook ads are most effective?

Be careful not to make these same mistakes in your contractor marketing efforts

If you're a landscaping company looking to get the most out of your Facebook ads, you'll want to focus on creating ads that are both eye-catching and informative.


High-quality images are a must, as they'll help your ad stand out in the Facebook newsfeed.


In terms of content, focus on highlighting the unique selling points of your business - what sets you apart from the competition?


You'll also want to make sure to include a call-to-action (CTA) in your ad, such as "Get a free quote."


By following these tips, you'll be well on your way to creating an effective Facebook ad campaign for your landscaping company.

How to create a successful landscaping contractor marketing strategy?

Planning and strategy are a great place to start in your marketing journey

A successful marketing strategy should focus on attracting new customers while also retaining existing ones.


One way to do this is by offering discounts or other incentives for referrals.


Social media can also be a useful tool for promoting special offers and connecting with potential customers.


It's also important to create a strong online presence by developing a professional website and staying active on review sites.


In addition, word-of-mouth remains one of the most effective methods of marketing, so it's important to deliver high-quality work that will generate positive reviews.


By following these tips, you can create a well-rounded marketing strategy that will help your landscaping business thrive.

"Marketing isn’t an event anymore; it’s something we do every day,” which ties back into how content can be used continuously without interrupting people.”

-Dan Shure

SEO Consultant / Podcast Host, Owner , Evolving SEO

"The goal of content marketing is to provide value. You want people to trust you, and that starts with high-quality information. When we create great content, it helps build our reputation as an expert in the field.”

-Rand Fishkin

Co-founder & CEO

SparkToro

"The goal should be quality over quantity so you don’t end up scrambling when your website traffic suddenly skyrockets. It takes time to build trust and authority through great content.”

-Brian Clark

Founder, Copyblogger

"If you are not disseminating quality information on a consistent basis, don’t be surprised if search engines think your site does not contain any valuable content worth indexing.”

-Rand Fishkin

Co-founder & CEO,

Spark Toro

"It’s all about how to make people think, feel and act in a certain way.”

-Greg Jarboe

President and Cofounder,

SEO-PR

A Marketing Plan

Will keep you focused and on task in your marketing efforts.

Your Company Brand

Will stay on the minds of your prospects if you do it right.

Your Website

Can bring in and convert hundreds of prospects a month.

Contractor SEO

Will cause your website to consistently climb the rankings

Conclusion - How to Get Landscaping Leads

To get the best leads, start with a plan & put in a long-term effort

If you're not generating leads for your landscaping company, you're not in business.


It's as simple as that.


The fact is, no matter how good your services are, you won't be able to grow your company without a steady stream of leads.


The good news is that there are a number of ways to generate leads for your business, and many of them are free.


In addition to generating leads through your own marketing efforts, you can also get paid leads from online directories and lead generation services.


However, the most important thing is to create a comprehensive marketing plan and take action on it.


Only by taking consistent action will you be able to generate the leads you need to grow your business.

Our Contractor Marketing Services

For help with your marketing & lead generation, reach out to us directly

At curated leads, we offer a wide range of marketing services specifically tailored to landscaping contractors.


Whether you're looking for help with lead generation, website design, contractor SEO, or social media, we can provide the assistance you need to grow your business.


We believe that effective marketing should be affordable and accessible to all businesses, so we offer our services at a competitive price.


Because we understand the unique challenges that contractors face, we're able to provide targeted solutions that get results.


If you're interested in learning more about how we can help you market your business, please don't hesitate to reach out.


We would be happy to answer any of your questions and discuss your specific needs.

Target Your Market

Knowing who your ideal customers are is the best start.

Build Your Brand

Your brand is much more than just colors and a logo.

Optimize Digital Efforts

Your website should be at the center of your efforts.

Use Offline Strategies

Strive for local awareness through community efforts.

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