Why is it so important?

As a contractor, your website is one of your most powerful marketing tools.

It's your chance to make a great first impression and showcase your work to potential clients.

However, with so many contractors out there, it's important to make sure your website stands out from the crowd.

This guide will go in-depth to share the strategies we use on the websites we create to generate tons of contractor leads for our clients.

Simply put, not having a website is a wasted sales opportunity

There's no doubt that a website is one of the most important tools a contractor can have in their marketing arsenal.

In today's digital world, potential clients will almost always visit a contractor's website before making any kind of decision - whether that's hiring them for a job, or simply learning more about the company.

A well-designed website allows contractors to showcase their work, highlight customer testimonials, and list their services in an easily accessible way.

Having a website also helps potential customers find the contractor online, and learn more about their business.

In short, yes - contractors need a website in order to thrive in today's market.

By having an online presence, they're able to reach a wider audience of potential customers, and ultimately generate more leads and grow their business.

The key steps to build a site that brings you customers

There are a few key things that every great contractor website should have.

First and foremost, it's important to make sure your site is designed with your target audience in mind.

What kind of information are they looking for? What kind of tone should your site have - serious and professional, or friendly and approachable?

It's also important to showcase your work in an visually appealing way.

After all, potential clients are visiting your site to get a sense of your skills and style.

Make sure to include plenty of high-quality images, and consider using a video gallery to really show off your work.

Finally, don't forget to include some basic information about your company, like your services, contact information, and location.

By including this essential information, you'll make it easy for potential clients to learn more about your business and get in touch if they're interested in working with you.

These are just an overview to get you started in your contractor website design journey.

If you want to go above and beyond, create a powerful and effective contractor website that will generate leads and rank on Google.

Read this whole article to learn some of the most powerful strategies we use in every contractor website build.

What your website should be doing for your business

Before you start building your contractor website, it's important to have a clear idea of what your goals are.

What do you want your website to achieve?

Are you looking to generate leads? Showcase your work? Build brand awareness?

By having a clear goal in mind, you'll be able to create a more effective website that is better able to achieve your desired results.

Some common goals for contractor websites include:

• Generating leads from potential clients
• Showcasing your work and portfolio
• Building trust and credibility with potential clients
• Educating potential clients about your services
• Optimizing your site for search engines (SEO)

Each of these goals will require a different approach to website design and development.

If one of your goals is to generate leads, you'll want to make sure your site includes a strong call-to-action (CTA) that encourages visitors to get in touch.

If another of your goals is to showcase your work, you'll want to make sure your site includes plenty of high-quality images and videos.

No matter what your goals are, it's important to keep them in mind when designing and developing your contractor website.

By doing so, you'll be able ensure that your site is better able to achieve the results you're looking for.

Using your site to get more of your ideal customers

One of the most important goals of any contractor website is to generate leads.

After all, what's the point of having a website if it's not generating new business?

There are a few key things you can do to make sure your site is effective at generating leads.

First, you'll want to make sure your site is designed with your target audience in mind.

What kind of information are they looking for?

What kind of tone should your site have - serious and professional, or friendly and approachable?

It's also important to include a strong call-to-action (CTA) that encourages visitors to get in touch.

This could be a contact form, a phone number, or even just an email address.

Lead your new customers through the buying process

Another important goal of your contractor website should be to educate potential clients about your services, and what it's like doing business with your company.

After all, many people are not familiar with the ins and outs of the construction industry.

By including information on your site that educates potential clients about your services, you'll be able to build trust and credibility.

This is essential if you want to turn leads into paying customers.

Some ways you can educate your prospects include:

• Including an "About Us" section on your site that tells visitors who you are and what you do
• Creating blog posts or articles that provide valuable information related to your industry
• Adding testimonials or case studies from past clients
• Embedding videos that explain your services in more detail

One thing we love to do is to educate our prospects on what the process of working together will look like.

This prepares our future customers, helping to get them ready to work with us.

Dispell their fears and overcome their objections, right from your website

Once you've generated some leads and educated them about your services, it's time to start converting them into customers.

There are a few key things you can do to increase the likelihood of converting a lead into a paying customer.

First, you'll want to make sure your site is designed in a way that instills trust and confidence.

This means including things like testimonials, case studies, and client logos.

It's also important to make the process of getting in touch with you as easy as possible.

Include multiple contact methods on your site, and make sure your contact forms are short and to the point.

Finally, remember to follow up with your leads in a timely manner.

The sooner you can get in touch, the better.

Get in front of your ideal customers without spending a penny on ads

If you want your contractor website to be successful, you'll need to make sure it's ranking high on Google.

After all, that's where most people go when they're looking for a contractor.

There are a few key things you can do to improve your site's ranking on Google.

First, you'll want to make sure your site is designed with SEO in mind.

This means including things like keyword-rich titles and descriptions, as well as alt tags for images.

It's also important to make sure your site is updated regularly with fresh content. You can do this by adding new blog posts or articles on a regular basis.

Finally, you'll want to make sure your site is being linked to from other high-quality websites.

This is called link building, and it's one of the most effective ways to improve your site's ranking on Google.

More people than ever are looking for your services right from their phone

In today's world, it's more important than ever to make sure your site is accessible on mobile devices.

After all, that's where most people are doing their internet browsing.

Making your site accessible on mobile devices is relatively easy.

First, you'll want to make sure your site is designed with a responsive design.

This means it will automatically adjust to fit the size of the screen it's being viewed on.

You'll also want to make sure your content is easy to read on a small screen.

This means using short paragraphs and large font sizes.

Finally, you'll want to make sure your site loads quickly on mobile devices.

This can be accomplished by optimizing your images and using a content delivery network (CDN).

Make sure your site is accessible to those with disabilities

If you want your site to be accessible to everyone, you'll need to make sure it's compliant with the Americans with Disabilities Act (ADA).

There are a few key things you can do to make sure your site is ADA compliant.

First, you'll want to make sure your site is designed with accessibility in mind.

This means using things like high-contrast color schemes and large font sizes.

You'll also want to make sure your content is easy to understand and navigate.

This means using clear and concise language and organizing your content in an easy-to-use format.

Finally, you'll want to make sure your site can be accessed by assistive technologies.

This means ensuring your site works with screen readers and other assistive devices.

An overview of how to get your site to rank on Google searches

If you want your contractor website to be successful, you'll need to make sure it's ranking high on Google.

After all, that's where most people go when they're looking for a contractor.

There are a few key things you can do to improve your site's ranking on Google.

We'll go over the strategies and practices you'll need to use in this section.

The first step is knowing how people search for your services

The first step in any SEO campaign is keyword research.

This is the process of finding the right keywords to target for your website.

There are a few things you'll want to keep in mind when doing keyword research.

First, you'll want to make sure you're targeting keywords that are relevant to your business.

This means avoiding keywords that are too broad or too specific.

You'll also want to make sure you're targeting keywords that have a high search volume.

This means they're being searched for frequently by people who are looking for what you have to offer.

Finally, you'll want to make sure you're targeting keywords that have a low competition level.

This means there aren't a lot of other websites competing for the same keyword.

It's important to remember that you should be targeting your local service area, so be sure to include city and state names in your keywords.



Once you've found the right keywords to target, you'll need to start implementing them into your contractor website's content marketing strategy.

Now that you know how people find you, make it part of your strategy

Once you've figured out what keywords you need to target, it's important to do a deeper dive into your keyword strategy.

This will help you understand exactly what content you need to write for your website.

When developing your keyword strategy, you'll want to start by creating a list of all the keywords you want to target.

Once you have your list, you'll want to start grouping them together into similar themes.

For example, if you're a plumber in Los Angeles, you might want to group your keywords like this:

• Plumbing services in Los Angeles
• Emergency plumbing services in Los Angeles
• Residential plumbing services in Los Angeles
• Commercial plumbing services in Los Angeles

After you've grouped your keywords together, you'll want to start mapping them out to specific pages on your website.

This will help ensure each page on your site is optimized for a different keyword.

For example, if you have a page on your site for emergency plumbing services, you'll want to make sure the keyword "emergency plumbing services in Los Angeles" is prominently featured on that page.

Think of all of the topics and details that might come up regarding emergency plumbing services.

Write about them as extensively as you can.

Educate your customer on the most common emergencies.

Provide some tips on short term solutions, or how to handle the most common emergencies.

This will help to guide your content creation process.

This might seem like a lot of work, but it's important to remember that SEO is a long-term game.

The effort you put into keyword research and strategy will pay off in the form of higher rankings and more traffic over time.

Optimize your site for the keywords you're targeting

The first step in optimizing your website for the search engines is on-page SEO.

This is the process of making sure your website is optimized for the keywords you're targeting.

There are a few things you'll want to keep in mind when doing on-page SEO.

First, you'll want to make sure you're including your keywords in your titles and descriptions.

This will help your website show up in the search results for those keywords.

You'll also want to make sure you're using your keywords throughout your content.

This means using them in your headlines, in your body copy, and in your metadata.

You'll also want to make sure you're using keyword-rich anchor text.

This is the text that's used when linking to other pages on your site.

Using keyword-rich anchor text will help improve your website's rankings for those keywords.

Finally, you'll want to make sure your website is mobile-friendly.

This means it should be easy to use and navigate on a mobile device.

Google has stated that mobile-friendliness is a ranking factor, so it's important to make sure your website is optimized for mobile devices.

Showing Google you're a high authority website

In addition to on-page SEO, you'll also want to focus on off-page SEO.

This process mostly involves building links to your website.

Nowadays, social signals play a big role in off-page contractor SEO as well.

Social signals are indicators that show how popular your content is on social media.

When it comes to link building, you'll want to focus on quality over quantity.

This means you should be trying to get links from high-quality websites.

A few links from high-quality websites are worth more than a large number of links from low-quality websites.

There are a few ways to build links to your website.

One way is to submit your website to directories.

This is a great way to get high-quality, relevant links to your site.

Another way to build links is to create content that's share worthy.

This could be in the form of blog posts, infographics, or even videos.

If you create content that's valuable and interesting, people will naturally want to link to it.

Finally, you can also reach out to other websites and ask them to link to your site.

This is known as outreach link building, and it's a great way to get high-quality links from relevant websites.

Getting search engine rankings in your service area

If you're a local contractor, you'll certainly want to focus on local SEO.

This is the process of optimizing your website for the search engines in your specific geographic area.

There are a few things you'll want to do to optimize your website for local SEO.

First, you'll want to make sure your website is listed on Google My Business.

This is a free listing that allows you to provide your business name, address, and phone number.

You'll also want to make sure your website is optimized for local keywords.

This means using city and state names in your titles, descriptions, and anchor text.

Finally, you'll want to make sure you're creating local content.

This could be in the form of blog posts about local news or events.

You could also create videos or infographics about local topics.

Content marketing strategies for contractor websites

Many contractors struggle to decide what they should write about in their website content.

Most contractor websites have a serious lack of text content, simply because of this problem.

One way to come up with ideas for your website content is to look at your competitor's websites.

See what kinds of topics they're writing about and try to come up with something similar.

Always go above and beyond what your competition is doing in order to achieve the most success.

Another way to come up with ideas is to think about the questions your potential customers are asking.

You can use tools like Google Keyword Planner and Answer the Public to find out what people are searching for.

Once you know what people are searching for, you can create content that answers those questions.

You should also consider creating buyer's guides and product reviews.

These are great pieces of content that can help you rank for high-traffic keywords.

Finally, you should also create some evergreen content.

This is content that will always be relevant, regardless of the current trends.

This could be something like a guide to choosing the right contractor or a list of the most common mistakes contractors make.

In many situations, you can beat your competitors by simply writing more content

One common question contractors have is how much content they should write.

The answer to this question varies depending on the type of website you have.

If you have a blog, you'll want to make sure you're writing at least 2-3 posts per week.

These posts should be around 1000 words each.

You can also supplement your blog posts with other types of content, like videos or infographics.

If you don't have a blog, you'll want to make sure your website pages are at least 500 words each.

This will help you rank for long-tail keywords and give you a better chance of ranking in the search engines.

Remember, it's important to focus on quality over quantity.

It's better to have a few pieces of high-quality content than a large number of low-quality articles.

Going into further depth on any of the important topics in your niche is an effective strategy.

Make your contractor website stand apart from the competition by writing lots of authoritative, educational content about all of your keyword topics.

Use pictures & video to showcase your skills & expertise

In addition to text content, there are a few other types of content you can use on your website. These include:

Images: Be sure to use high-quality images on your website. You'll want to avoid using stock photos whenever possible. Instead, try to use personal photos or images you've taken yourself.

Videos: Videos are a great way to engage your website visitors. You can use videos to showcase your work, introduce yourself and your team, or give a tour of your office or facility.

Infographics: Infographics are a great way to make complex information more digestible. They're also very shareable, which can help you get more links and social media shares.

Testimonials: Testimonials are a great way to build trust with your potential

customers. Be sure to include testimonials from past clients on your website.

Case Studies: Case studies are an excellent way to show off your work and demonstrate your results. If you have any impressive case studies, be sure to showcase them on your website.

Product Reviews: If you sell any products on your website, you'll want to write reviews for them. These reviews can help increase your conversion rate and add more social proof to your website.

How-To Guides: How-to guides are a great way to show off your expertise and help your website visitors. You can write guides on topics like choosing the right contractor, avoiding common mistakes, or getting the most out of your project.

Frequently Asked Questions: FAQs are a great way to address common questions and concerns your potential customers may have. Be sure to include a FAQ section on your website.

Vendor Spotlights: If you work with any vendors or suppliers, you can write a vendor spotlight to help promote their business. This is a great way to build relationships and get more exposure for your website.

Resource Lists: Resource lists are a great way to provide value to your website visitors. You can compile lists of the best resources in your industry, including websites, books, articles, and more.

Now that you know what types of content to use, it should empower you to really build out the content on your website.

Google loves content, and most contractor websites miss out on this simple but effective strategy.

Use that information to your benefit!

Now that your site is content rich, share it however you're able

Once you've written your content, it's important to get it in front of as many people as possible. There are a few ways to do this

Social media: Be sure to share your content on social media. This will help you get more traffic and exposure for your website.

LinkedIn: LinkedIn is a great platform to share your content. You can post articles, videos, and infographics on LinkedIn, which can help you reach a larger audience.

Facebook: Facebook is another great platform to share your content. You can create a page for your business and start sharing your content there.

Twitter: Twitter is a great way to promote your content and build relationships with other businesses in your industry.

Guest blogging: Guest blogging is a great way to get your content in front of a new audience. You can guest blog on other websites in your industry and Include a link back to your website in your bio.

Press releases: Press releases are a great way to get exposure for your business. You can write press releases about new products, services, or achievements and submit them to online directories.

Content syndication: Content syndication is a process where you republish your content on other websites. This is a great way to get more exposure for your website and build links back to your site.

These are just a few of the ways you can promote your content and get more traffic to your website.

When you write lots of great content, the world deserves to read it!

Make sure to go the extra mile after writing content in order to get it in front of the people who would benefit most from it.

If you're missing any of these, your website is not up to date

Now that you know what content to use on your website, it's time to focus on the design.

Your website should be designed in a way that is both visually appealing and easy to navigate.

It should cater to the most recent browsers & computers, and create an environment of a site that has been built in the 2020's.

In this section, we'll go over some more features that a modern contractor website design needs to incorporate.

Slow loading pages can kill your Google rankings

Your website's page speed is important for two reasons: first, it affects your search engine ranking, and second, it affects your user experience.

A slow website will frustrate your users and cause them to leave.

And a fast website will improve your search engine ranking, which will help you get more traffic to your site.

There are a few things you can do to improve your website's page speed:

• Optimize your images: Large images can slow down your website. Be sure to optimize your images for the web before uploading them to your site.

• Minimize HTTP requests: HTTP requests are created when a user visits a webpage. The more HTTP requests a page has, the longer it takes to load. You can minimize HTTP requests by using CSS sprites and combining files.

• Enable caching: Caching helps improve loading times by storing frequently accessed files on the user's computer.



• Use a content delivery network: A content delivery network (CDN) stores copies of your website's files on servers around the world. When a user visits your site, they'll be able to download files from the server closest to them, which will improve loading times.

These are just a few of the things you can do to improve your website's page speed.

If you're not sure where to start, we recommend using Google's PageSpeed Insights tool.

This tool will analyze your website and give you specific recommendations for improving your page speed.

When you're selling services well over $10k, give them a chance to shine

Your website should feature clear images and photos.

People are visual creatures, and they want to see what they're getting before they commit to anything.

Make sure the images on your website are high quality and relevant to your business.

And be sure to use ALT tags to describe your images for accessibility purposes.

Your prospects want to see the work you've done, and they want to see your team in action. So be sure to include plenty of photos on your website.

By inviting your prospects in visually, you'll create more trust.

You'll also encourage a personal connection, getting them to know and like yourself and your team before ever meeting you.

Showcase your equipment, your shop, your team, and anything else you're proud of.

Make sure the images on your site are high quality and relevant to your business.

Make it easy to get in touch with your company and you'll get more leads

Your website should have an effective contact form.

Your contact form is how potential clients will get in touch with you, so it's important to make it as easy as possible for them to do so.

Your contact form should be short and to the point.

It should only ask for the information you need, and it should be easy to find on your website.

We also recommend including a call-to-action (CTA) on your contact form.

A CTA is a statement that encourages your visitors to take a specific action. For example, your CTA could be "Request a Free Quote."

By including a CTA on your contact form, you'll increase the likelihood of getting responses.

You can also use your CTA to prompt visitors to take other actions, such as signing up for your newsletter or following you on social media.

Make sure your contact form is easy to find and easy to use.

By making it as easy as possible for potential clients to get in touch with you, you'll increase the chances of getting new business.

Some people still prefer to pick up the phone - make it easy for them

Simply put, your website should have clearly visible phone numbers.

Many people will want to talk to you directly before they commit to working with you.

Make sure your phone number is prominently displayed on your website.

You can include it in the header, footer, or sidebar of your site.

You can also add a click-to-call button so visitors can easily call you from their mobile devices.

If you have multiple locations, be sure to list all of your phone numbers on your website.

If you have different numbers for different departments, make sure that's clear as well.

People should be able to reach you easily by phone, so make sure your number is prominently displayed on your website.

Ask your happiest clients to help you shine with their testimonials

Your website should feature real client testimonials.

Testimonials are a great way to build trust and credibility with potential clients.

Make sure the testimonials on your website are from real clients.

If you can, include their names, photos, and even videos.

The more real and relevant your testimonials are, the more effective they'll be.

Client testimonials are a great way to build trust with potential clients.

Be sure to use real testimonials from satisfied customers.

If at all possible, get pictures of your clients.

Put their picture near their testimonial.

Put pictures of their completed project with them, or even do before and after photos.

This is powerful social proof that goes a long way with prospects!

Even the most basic video footage can make you stand out from the competition

Including video footage on your website can be a great way to connect with potential clients.

Video is a powerful medium that can help you tell your story in a way that text and photos cannot.

When using video on your website, make sure it's high quality and relevant to your business.

You want people to watch your videos, so make sure they're well-produced and interesting.

If you don't have the budget or resources to produce professional videos, there are other options.

You could create a slideshow of photos set to music, or even just record yourself talking about your business.

Don't miss out on the opportunity to take videos of yourself speaking to your audience.

This can be a great way to connect with potential clients on a personal level.

Your about us should be more like "How is your business gonna help us?"

Your website should have an "About Us" page.

This is your chance to tell your story and connect with potential clients on a personal level.

On your "About Us'' page, include information about your business and what makes you different.

Don't just tell the story of how your dad used to remodel kitchens, so you do too.

Tell your customers you fell in love with kitchen remodeling because you believe everyone should have a beautiful and well equipped place to make food filled with love for their families.

Tell them about how that's your driving force to get up in the morning and do a great job.

Season your about us page with the flavors that are customer-centric.

Explain how you love to do what you do because it satisfies a real need of your customers'.

Be sure to use strong, persuasive language that will resonate with your target audience.

If you have any awards or accolades, you can list them on your "About Us'' page  to help build trust and credibility with potential clients.

But, if you can connect with their needs and desires, it will do a much better job.

And finally, don't forget to include a photo of yourself or your team.

People like doing business with people they can see and connect with.

Want the best website in your area? Start with competitive benchmarking

A good contractor website is one that is easy to use and easy to find.

It should be designed in a way that makes it easy for potential clients to get in touch with you.

In other words, your website should be designed with the user experience in mind.

When it comes to the design of your site, there are a few key things to keep in mind.

First, make sure your site is responsive - that means it will look good on all devices, from laptops to smartphones.

Second, use high-quality images that showcase your work in the best light possible.

Third, use clear and concise language throughout your site.

And finally, don't forget to include a call-to-action (CTA) on every page.

A CTA is a statement or button that encourages users to take some kind of action - usually this means contacting you for more information or hiring you for a job.

If you cheap out on your website, customers will cheap out on you

The cost of a contractor website can vary depending on a number of factors.

The most important factor is the size and complexity of your site.

A simple, one-page website will obviously cost less than a complex site with multiple pages and features.

Other factors that can affect the cost of your site include the design, development, hosting, and ongoing maintenance.

Is on-page SEO included? What about off-page SEO?

If you're working with a professional web designer or developer, be sure to ask for a detailed estimate before starting work on your site.

This will help you avoid any unexpected costs down the road.

For a well built, optimized contractor website - you should expect to invest anywhere from $5,000 to $15,000+.

Consider though, that for most contractors, winning just a few jobs from their website will more than cover the costs incurred.

A website is effective if it generates more leads & sells more jobs

An effective contractor website design can help you win more jobs and grow your business.

A well-designed site will showcase your work in the best light possible and make it easy for potential clients to get in touch with you.

Investing in a professional, effective website design is one of the best things you can do for your business.

It will help you win more jobs, grow your business, and build trust and credibility with potential clients.

Read our guide on Contractor SEO for an in-depth answer to this question

There are a number of things you can do to optimize your contractor website for search engines.

The most important thing is to make sure your site is well-designed and easy to use.

Another important factor is to include relevant keywords throughout your site.

Keywords are the words and phrases that people use when they're searching for businesses like yours.

Including keywords in your site's content, titles, and metatags will help you rank higher in search engine results pages (SERPs), making it more likely that potential clients will find your site.

Finally, don't forget to submit your site to directories and local listings.

This will help improve your visibility and make it easier for potential clients to find you online.

Reddit, forums, Facebook groups and so many more

There are a number of resources available to help you with your contractor website design.

The most important resource is your web designer or developer.

They should be able to help you with any problems you're having with your site.

Another helpful resource is the WordPress support forums.

Here, you can find answers to common WordPress questions and get help from other users.

Finally, don't forget about Google.

A simple search can often lead you to the answer you're looking for.

When it comes to your contractor website design, the most important thing is to ask for help when you need it.

There are a number of resources available to assist you - so don't hesitate to reach out if you're having trouble.

With a little help, you'll be able to get your site up and running in no time.

Not having enough content is the most common mistake

The number one most common mistake we see contractors making on their websites is not having nearly enough content.

They spend the vast majority of their lives working on jobs in their field.

They have tons of experience and opinions on what makes their customers tick, what it takes to succeed on the job and more.

They simply don't share this information on their websites - but if they did, they would likely already be on page one of Google search for all of their services.

Another one of the most common mistakes made in contractor website design is failing to consider the user experience.

A well-designed site should be easy to use and navigate.

Another common mistake is using low-quality images or not enough images.

Remember, potential clients want to see your work before they hire you.

Use high-quality images that showcase your work in the best light possible.

Finally, many contractors make the mistake of not including a call-to-action (CTA) on their site.

A CTA is a statement or button that encourages users to take some kind of action - usually this means contacting you for more information or hiring you for a job.

Make sure your site includes a CTA on every page. This will help you win more jobs and grow your business.

There are many free website optimization tools online, like SEOptimer

If you're having problems with your contractor website design, the first thing you should do is contact your web designer or developer.

They'll be able to help you troubleshoot the problem and get your site up and running again.

If you're not sure who designed or developed your site, you can try searching for their contact information in your site's code.

Once you've found the right person, explain the problem and ask for their help.

Be patient - it may take them a little while to figure out what's going on and how to fix it.

If you're going it alone, there are tons of support forums online you can turn to.

Feel free to reach out to us here at curated leads if you really need some help, and we'll point you in the right direction, free of charge.

Want a proven solution for a powerful contractor website?

Turn to us at curated leads

In conclusion, effective contractor website design is essential if you want to succeed online.

A website is a powerful tool that can help you attract new clients and grow your business.

If you're ready to get started with designing an effective contractor website, we're here to help.

We specialize in creating beautiful, responsive websites that are designed to generate leads and convert them into paying customers.

We'll start with a free analysis of the competition in your area, letting you know precisely what you're up against.

Contact us today to get started.